Critical project, site-specific installation, performance What if we abandon mono-normative models and poly-normalise all kinds of kinships and family structures? How could we live together if we abolish layouts created centuries ago? How could opening the social norms influence our design? What is our approach to “we” and how to translate it into a built environment? Polyamory as an alternative for monogamy, questions social structures and behavioural rules. This project, translated into a speculative brand concept opens a discussion about the relation between mono-normativity and space in its physical, political, economical and social aspects. The startup POLY-CULE blurs the lines between notions of caring and the capitalisation of relations and emotions. Brand concept based on "This is my partner and this is my other partner" research and paper conducted during the first year of Studio for Immediate Spaces Master Course at Sandberg Instituut, Amsterdam (NL). Project was a part of “Meanwhile”, Studio for Immediate Spaces first-year final show at Overchiestraat 188, Amsterdam.
2021
