Visual identity Łańcut County is a region in Subcarpathian Voivodeship, located in south-eastern Poland. Home to many landmarks, such as the Łańcut Castle Museum, the region has potential to become a prominent tourist destination. The intention of the county’s new visual identity is to reactivate the region’s traditional visual expression and make it accessible through contemporary graphic language. The system of signs was inspired by motives from the region’s 19th century folk costumes with their unique embroidery palette of natural fabrics as linen and hemp. In collaboration with Anna Nauwaldt.
2019
